If you are not having fun - you are playing someone else’s game.
We could have labeled this our manifesto in so far as we want to make a public declaration of our intentions or we could have labeled this our creed as we anticipate this set of beliefs and values will define who we are as a company. Nonetheless, we choose OUR DNA as it goes to the core of what we want to stand for. We may not always reach the mark, but fundamentally this is who we will be.
This means that we do the work we love to do, that we are good at and get paid what the job is worth. Now this is a bit controversial – the worth of the job is not the worth of the person doing it.