Nearly anyone can be taught to do anything, however how someone does that thing is unique to them. Attitude is everything.
We like to keep things simple, so collaborators can easily call on our values when needed. When dealing with others within the company or externally with customers and vendors, these values lead us to the decisions we make.
Never stop asking WHY!
Is there a better way to do things?
Treat others as we would like to be treated ourselves.
Been seen, be heard and be honest.
This means that we do the work we love to do, that we are good at, and get paid what the job is worth.
Now, this is a bit controversial – the worth of the job is not the worth of the person doing it.
We could have labeled this our manifesto in so far as we want to make a public declaration of our intentions or we could have labeled this our creed as we anticipate this set of beliefs and values will define who we are as a company. Nonetheless, we choose DNA as it goes to the core of what we want to stand for.
We may not always reach the mark, but fundamentally this is who we will be.